The Souls Story
The Soul of Australian Beach Culture is surfing. Souls thongs have a history linked with surfing that all began on one of Australia’s most stunning surf beaches, Moffat Beach on Queensland's Sunshine Coast.
The Souls story begins with local Sunshine Coast surfer, Stu Johnston, stumbling across a funky pair of thongs on one of his surfing safaris in the Maldives. Arriving back on the Coast, Stu’s multi-coloured massage thongs created a lot of interest among the surfing fraternity. Numerous requests from family and friends to bring these thongs back from his travels saw Stu stuffing his back-pack, overnight bags and even surfboard covers full of thongs. Something had to be done!
Following countless family BBQ’s and several re-designs later, the Australian designed, massage thong was born. Setting up base at Moffat Beach, the Souls family have since managed distribution across Australia, New Zealand, Japan, USA, Central America, Caribbean, Europe, Russia, United Arab Emirates and the Pacific Islands.
Souls Massage Thongs
Souls Massage Thongs are funky Australian beach thongs, moving into their 11th year this Summer Season. Souls are the “Original” Massage Thong available in the Australian market, introducing the "healthy fashion" range of thongs that offer both therapeutic and lifestyle benefits.
The Souls footbed moulds to your feet as you walk and masseur bubbles act as pressure points to massage your feet and stimulate blood flow with every step. Souls are not only good for you but good for the environment. All Souls Massage Thongs are made from a combination of EVA foam and natural rubber, both recyclable products. All rubber material used to produce Souls Thongs is sourced from the natural rubber plantations of Sri Lanka. All offcuts from production are recycled in our manufacturer's on site recycling facility.
Souls Manufacturing Facility
Souls are very proud to promote their manufacturing facility based in Sri Lanka. Like Souls, it is also a family owned and operated company (3rd generation) who pride themselves on quality and safety, not only for the products they produce but also their workers. With the minimum working age being 18 years old in Sri Lanka you can rest assured that no child labour is used to produce any Souls products.
The Souls manufacturing facility is committed to eco-friendly manufacturing and no hazardous materials have been used during the manufacturing process. All Souls Massage Thongs are made from an EVA foam and natural rubber combination (both non-toxic and environmentally friendly materials) and our manufacturing facility adheres to strict European standards and is a REACH certified manufacturer. A percentage of rubber used to produce these thongs has been recycled at our manufactures’ on site recycling plant and all rubber material used to produce Souls Thongs is sourced from the natural rubber plantations of Sri Lanka. The offcuts leftover from the manufacturing process is recycled through the on-site recycling facility to make more Souls Thongs and other rubber type products.